- Despite a challenging 2020, Doha Festival City has launched a host of new retailers across F&B, fashion, beauty, jewellery and home furnishings.
- Doha’s largest entertainment, fashion and dining destination plans to open more than 20 new stores in 2021, further enriching its impressive portfolio of retailers
Doha, Qatar – 4 January 2021: Doha Festival City, Qatar's one and only choice for shopping, dining and entertainment, wraps up 2020 with great achievements, having broadened its mall offering with more store openings for shoppers to enjoy.
Across dining, fashion, accessories, kids stores, home furnishings and more specialized outlets, a diverse range of highly anticipated stores have recently opened their doors at the Mall, contributing to a wider range of offerings, with the wave of new openings set to continue.
In 2021, Doha Festival City will host more than 20 new brands, some of which will make their first debut in Qatar, exclusively at Doha Festival City.
This year, the stable of respected brands welcomed to the Mall has grown to reach more than 420 stores, further strengthening Doha Festival City’s leading position as a unique, global shopping and lifestyle destination, offering an impressive choice of fashion, dining and entertainment outlets for all tastes and levels of income . Over 100 dining outlets are now open at the Mall, inviting guests to experience cuisines from Middle Eastern delights through to the finest Italian gastronomy experience, and spicy Asian dishes, catering to all tastes including vegetarians.
The conoisseurs of fine chocolates will appreciate the recently opened Swiss Laderach, offering only the top quality directly from the cocoa bean to the chocolate shop, while Jasmine Flowers will now be the perfect destination for those looking for exquisite chocolates and flower arrangements. On the same note, White Sugar is the most recent addition to Doha Festival City’s sweet offering, proposing culinary delights from across the globe with a selection of mouthwatering desserts.
With more upgrades on the fashion side, renowned Lebanese brand for special occasions and wedding dresses, Mambo Couture, has joined Doha Festival City’s luxury area.
The Mall keeps enhancing its beauty offering, with Clarins, the iconic French luxury brand boasting premium face and body care products, having opened its doors on the ground floor to the delight of all beauty addicts in Qatar.
Doha Festival City’s jewellery selection was also upgraded in 2020, with the opening of top-of the-line Turkish brand Amor Diamond, offering exceptional gems and elaborated pieces of jewellery.
For those seeking to embellish their homes, Doha Festival City has also opened Pan Emirates Furniture, offering stunning furnishings that can upgrade any house, from a studio to a villa or even an office space.
Furthermore, and for the first time in Qatar, Doha Festival City welcomes to Doha world-celebrated Korean lifestyle brand Mumuso, focusing on fashionable home, apparel, beauty, stationary and household products with trendy designs.
Madam Coco, Turkish brand of home décor, textile, cosmetics and kitchenware, also recently joined Doha Festival City’s myriad of homeware offering. As well as Tuzun, a brand of impeccable style straight from Turkey to the joy of Doha’s fashion lovers opened in Festival City.
A new Vodafone outlet is also now open at Doha Festival City, offering guests the opportunity to fulfill their telecommunication requirements whilst enjoying their shopping journey.
The new year in Doha Festival City is also marked by the opening of the socially-responsible shoes brand TOMS, founded by the entrepreneur and philanthropist Blake Mycoskie whose charity-focused but for-profit business supports vulnerable populations across the world. Shoppers are now able to make a difference in the life of an unprivileged child or adult while shopping at TOMS.
Doha Festival City’s strategy cateres to all family members and generations, giving a particular importance to kids’ leisure activities, including edutainment. As part of its commitment to kids’ development and wellbeing, Doha Festival City has opened a new play center “Spark Sense and Play”, hosting toddlers and children from 6 months to 10 years old, and offering a wide range of activities, aimed at enhancing children’s potential through art, sensory and pretend play in an inclusive environment.
The extensive mix of quality outlets will also expand in 2021 with a host of new store openings.
Choco Melt, coffee shop specialized in chocolate sweets, dipped fruits, and hot and cold chocolate-based drinks, will join Doha Festival City for the joy of all chocolate lovers. Turkish restaurant chain Karafirin, boasting an exceptional offer of fusion food from burgers and pizza to salads, and delicious desserts, will also open at the Mall in early 2021.
Doha Festival City will also delight its male clientele with the opening of the first “1847” grooming salon in Qatar, featuring a unique concept created for men on-the-go who can afford some extra pampering time.
Furthermore, the Mall will enrich its jewellery offer with the opening of Al-Makki Jewellery, Qatari family brand, founded by pearl experts and jewellers whose know-how earned Al-Makki an excellent reputation in Qatar and across the Gulf. Today, the company keeps serving the demanding Qatari clientele, constantly improving and importing new models of watches and jewellery to follow the latest trends in fashion and design.
Commenting on the new stores openings, Doha Festival City’s General Manager, Robert Hall, said: “We are delighted with our achievements this year, despite the challenges that we had to face. Our retailers are our greatest asset, and we hope that with the variety of our newly opened stores, our offering will cater to a wider pool of customers, strenghthening Doha Festival City’s positioning as the mall of choice for all shoppers”.
Doha Festival City opening hours are Saturday to Wednesday from 10am to 10 pm, and Thursday to Friday from 10am to 11pm. In line with the preventative measures set out by the authorities, Doha Festival City has introduced stringent health and safety measures throughout the mall for its staff and visitors. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.
At the entrance to the mall and all shops, visitors must show their green Ehteraz QR code, and should wear a face mask during their whole time in the mall. Physical distancing stickers in common queuing areas, such as ATM machines, banks, telecommunication kiosks and branches and various retail shops were installed to help shoppers keep the required physical distance as set forth in the guidelines by the authorities. Stores will provide sanitizers on entry and at cash points to ensure the highest level of hygiene.