The mall is rocketing into the new year with a new strategy, brand positioning, and a robust lineup of events and activations that will cater to visitors of all age groups.
Doha, Qatar – 23 January 2023: Doha Festival City, Qatar's one and only choice for shopping, dining, and entertainment, unveiled its new brand positioning “It’s my place, my choice” tailored for 2023.
The new strategy and positioning aim to bolster the mall’s position as the ultimate destination for shopping, dining, and entertainment, while also emphasising that it will move toward enhancing this position and diversifying its offering, activations, and events to truly provide a bespoke experience to each of its visitors.
Commenting on the announcement Robert Hall, Festival City General Manager, said: “We enjoyed a speeding start for the year with our partnerships with Qatar Charity and Hamad Medical Corporation and our platinum sponsorship of the Qatar Balloon Festival, and we are not slowing down. We have a powerful lineup of events and activations prepared for this year to truly deliver amazing experiences to our visitors and enhance their journey with us with more unique offerings”.
From his part, Jihad Zarkout, Bawabat al-Shamal Real Estate Company’s General Manager, said: “We are starting this year with a new approach and positioning to reinforce the mall’s position as a destination of choice for all our visitors of all ages in Qatar. This entails offering them a wider, more diverse range of unique experiences, leaving them with fond memories and enticing them to visit us again. As a major Qatari company, we also aim to strengthen the role we play in supporting national awareness and development campaigns and initiatives under our #FestivalCares CSR programme in cooperation with our partners in Qatar and abroad to enhance our contribution toward Qatar’s development and the realisation of Qatar National Vision 2023 and beyond.”
The new brand positioning comes amid a running start of the year for Doha Festival City, with the launch of its platinum partnership of the Qatar Balloon Festival, a wondrous 10-day event featuring 50 hot air balloons from around the world. The event will allow more than 1000 people to experience the pleasure of flying in one of these creations and help promote Qatar as a welcoming destination.
The mall also enjoyed a powerful launch of its #FestivalCares CSR initiatives for the year with its partnership with Hamad Medical Corporation (HMC) for the flu vaccination campaign which will last from 13 to 26 January. The campaign features a booth located on the first floor between Debenhams and Marks and Spencer open daily from 1PM to 9PM in which health professionals from HMC are present to raise awareness regarding the importance of protecting oneself against the disease and to administer the vaccine to the mall’s visitors and customers.
The mall is also hosting a charity exhibition in cooperation with Qatar Charity’s (QC) Colors and Sounds project. The exhibition, which is being held from 23 to 31 January under the umbrella of #FestivalCares, features the works of artists who donated their paintings to QC under the project to support the organisation’s winter charity campaign.
Doha Festival City has lined up in its packed calendar for this year a series of events and initiatives that will provide world-class entertainment and raise awareness about societal issues.
In line with the preventative measures set out by the State of Qatar to limit the spread of the coronavirus (COVID-19), and to ensure a safe shopping environment for all, Doha Festival City commits itself to continuous necessary health and safety measures throughout the mall. This includes a thorough mall disinfection treatment on a weekly basis, robust cleaning, and sanitization operations during mall trading hours, 127 hand sanitizing stations installed in the areas that have commonly touched surfaces.