Qatar PR Network, Online Press Release from qatar and Doha city
 
Telecom & Networking(Technology)
Filter PR by
  
Makana 360 & TOD Collaborate For Consumer Behaviour Analysis During FIFA World Cup Qatar 2022™
 
Makana 360 & TOD Collaborate For Consumer Behaviour Analysis During FIFA World Cup Qatar 2022™

•        TOD to utilise AI-enabled Buraq by Makana 360 to monitor and analyse millions of online conversations in real time 
•        TOD to share fan sentiment analysis and match predictions with viewers on a real-time basis to ensure an immersive viewing experience      
•        Makana 360 to analyse TOD's digital presence and performance to give the platform a better understanding of consumer demands


Makana 360, a data driven communications consulting firm, has signed a partnership      agreement with TOD, beIN Media Group’s leading OTT platform for a comprehensive consumer behaviour analysis during the FIFA World Cup Qatar 2022™ streamed exclusively on TOD for the MENA region. 
Using Buraq, an AI-enabled technology, Makana 360 will conduct massive brand listening and monitoring activities to better understand the      digital presence and performance of TOD. Using its innovative and unique interface, Makana 360 will collect and analyse millions of public online conversations across social media, news websites, blogs, forums, and offline media in 187 languages, including Arabic. Its AI enabled analysis will reflect       real-time fan sentiment towards their teams at all stages in the tournament as well as predict match results. 


Speaking of the partnership John-Paul McKerlie, VP for Marketing and Sales at TOD said: “TOD is all about extending an immersive streaming experience for our viewers. Our partnership with Makana 360 is a step further in this direction, wherein we will be leveraging their innovative and unique scoring tool that analyses millions of public online conversations to predict football matches results.; These will be shared with viewers on a real-time basis to ensure that they do not miss out the sentiments of millions of FIFA World Cup fans across the globe. We will further use the consumer analysis provided by Makana 360 to enhance the platform and our offerings for future consumption.”


Abdurrahman Al-Husami, CEO at Makana 360, commented: “We are proud to collaborate with TOD to help it stay ahead in a competitive market and rapidly changing digital landscape.  Analysing consumer behaviour using social listening and AI-enabled technologies has become a crucial and integral part in helping brands understand consumers’ conversations about their products and services, and to meet their needs and demands”.

 

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 5039 times
PR Category : Technology
Posted on : Tuesday, November 15, 2022  12:01:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Next Story : Comba Telecom Launches Multi-RAT Multi-Band Open Radio Solut...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
New Year, New Me with essence Products [10580-Views]
Embrace this New Year with Catrice [8255-Views]
Pandora Joins Forces with Marvel for a New Guardians of the Galaxy Collection [7674-Views]
As Unique as your LOVE [7345-Views]
Find a Gift as unique as your Love [6637-Views]
Let's Get Ready with essence Products this Valentines [6281-Views]
Arab Bank Group Reports Net Profits of $544.3 million for 2022, 25% Cash Dividends [5384-Views]
UPS Releases 4Q 2022 Earnings [4690-Views]
Chloé Unveils the New SS23 Eyewear Campaign [4660-Views]
CATRICE Brings Love to Your Look with its Valentine-Ready Products [4352-Views]
Russian Compani will Participate in the 11th Largest International Construction Exhibition - The Big... [4273-Views]
LG Announces 2022 Financial Results [4141-Views]
SAP Announces Q4 and FY 2022 Results [3676-Views]
Bahrain's Al Hashemi Crowned Custodian of the Two Holy Mosques Endurance Cup Champion in AlUla [3490-Views]
Qatar Airways Announces Indian Superstar Deepika Padukone as Global Brand Ambassador [3461-Views]
Air Cargo Closes 2022 Near Pre-Pandemic Levels [2912-Views]
Passenger Demand Recovery Continued on Track in December 2022 and for the Full Year [2759-Views]
Air Cargo Makes a Soft Start to 2023 [2559-Views]
QIC Group at the InsureTek International Conference & Golden Shield Excellence Awards 2023 [1579-Views]
Mondrian Doha Celebrates the Art of Self-Love with LOVE YOURSELF Campaign Launch [1547-Views]
 
RSS Facebook Twitter LinkedDin QatarPRNetwork.com on Instagram
 
Top Sections
 
Top Stories