Pop-up space to feature activation zones for consumers to experience Samsung’s expansive Galaxy ecosystem
November 8, 2022 – Today, Samsung Electronics Co., Ltd. announced the opening of an experiential, pop-up exhibit in Qatar. The Samsung Galaxy Pop-up Experience will bring global sports fans and the Galaxy community together and offer visitors unique hands-on experiences through Samsung’s newest devices including the Galaxy Z Flip4 and Z Fold4, Watch5 series, Buds2 Pro and Tab8 series, in addition to other experiential zones across the space.
“We always strive for our mobile experience to be fun and engaging so the Galaxy community can connect with their passions,” said Stephanie Choi, EVP & CMO of the MX Business at Samsung Electronics. “This pop-up exhibit gives sports fans and Samsung enthusiasts a reason to come together and enjoy different experiences and activations, all at their fingertips through the latest Samsung Galaxy innovations.”
The Samsung Galaxy Pop-up Experience will be open at the Place Vendome mall in Wadi Al Gaeya, Lusail, Qatar, and run for 48 days from November 1 through December 18, 2022. Through this Galaxy Pop-up Experience, football fandom and Samsung innovation will all be brought to life.
The pop-up store includes specifically designed activation zones incorporating the excitement of football with Samsung’s legacy of breakthrough mobile innovations through a series of unique product experiences, accessories, sales promotions and retail moments. Visitors can use Flex mode through an AR game challenge, taking consumers through the streets of Qatar’s Doha City, as well as purchase a series of new accessory cases for Galaxy Z Fold4, Galaxy Z Flip4 and Galaxy Buds2 Pro. Samsung will also offer special pin promotions on-site, as well as on SES and SMS, for two months free TOD streaming service to cheer on the top teams. Further, visitors can enjoy FlexCam and Bespoke experiences through the Galaxy Z Flip4, along with productivity features on the new Galaxy Z Fold4. Samsung Galaxy Pop-up Experience showcases Samsung’s expansive Galaxy ecosystem, featuring the health and wellness capabilities of the new Galaxy Watch5 series and Buds2 Pro, and the seamless experience of SmartThings.
Additionally, to enhance the excitement, fans can enjoy moment of everyday with new watch faces inspired by national flags on the Galaxy Watch5 series in the pop-up store. The new set of watch face designs will be also available on Galaxy Watch4 and Watch5 series devices with the latest software update.
 This update will be supported sequentially by region and model, rolling out beginning the end October.