The luxury Swiss watchmaking Maison with 267 years of expertise, Vacheron Constantin, and its long-time partner Alfardan Jewellery Qatar, celebrated the recent boutique opening in Place Vend˘me, Doha, with exclusive art pieces, created by preeminent Qatari artist Ahmed AlMaadheed.
The new space at Place Vend˘me is a refined and sophisticated demonstration of the Maison’s commitment to incorporating local design and traditional values. The Boutique echoes the precision found in its timepieces through the world of noble textured material that visitors are drawn to. Two VIP rooms are available for a more intimate and private atmosphere, allowing collectors to immerse in the culture, history and excellence that defines the Maison.
Vacheron Constantin has perpetuated a deep commitment to art, culture, and heritage since the very beginning. In keeping with the Maison’s longstanding support of the arts, the new boutique houses exclusive masterpieces by Qatari artist Ahmed AlMaadheed, who is one of the Qatari artists to have exhibited in the Qatar Museum to date. The bespoke works entitled North (2022) and Hard To Get (2022) are acrylic-on-canvas paintings that capture and encapsulate the essence of Vacheron Constantin’s heritage. These exceptional masterpieces aim to immerse guests into the Maison’s world of Haute Horlogerie.
North is a juxtaposition between the rich nature of Qatar’s deep blue North Sea, and the intricacies and accuracy of Vacheron Constantin timepieces. Taking inspiration from his environment, the genesis of the painting is the artist's interpretation of his visual experiences in blue waters, capturing rare creatures of the sea, and interweaving their uniqueness with the Maison’s distinctive timepieces. Through his art, Ahmed has showcased the impeccable attention to detail and one-of-a-kind history the Maison represents weaving back in to the ‘One Of Not Many’ brand motto.
The second art piece, Hard To Get, encapsulates the richness of the Maison’s treasures, in the visual vehicle of the Qatari seabed. The journey of discovery in the artwork parallels the journey that which a collector would have in the boutique, making the painting a metaphorical deep dive into the brand’s iconography in a discerning quest for the outstanding.
Christophe Ramel, Middle East Regional Brand Director of Vacheron Constantin explains, “In celebration of the opening of Vacheron Constantin boutique at Place Vend˘me Qatar, we are delighted to strengthen the constant commitment of our Maison to the Qatari local community with the milestone of this collaboration. Our Maison pillars of excellence and of rarity and our unparalleled historical archives resonate with Qatar values and allowed us to inspire Ahmed AlMadheed’s boundless creativity and passion. Through this unique exhibition, we are continuing to support the artistic community, as the values of Vacheron Constantin honor timeless creations.”
Place Vend˘me Doha Boutique
The space at Place Vend˘me is a refined and sophisticated demonstration of the Maison’s commitment to incorporating local design and traditional values. The Boutique echoes the precision found in its timepieces through the world of noble textured material that visitors are drawn to. Two VIP rooms are available for a more intimate and private atmosphere, allowing collectors to immerse in the culture, history and excellence that defines the Maison.
Artistic Collaboration with Ahmed Bin Majed AlMaadheed
Vacheron Constantin has perpetuated a deep commitment to art, culture, and heritage since the very beginning. Today, the Maison stands strong cultivating its passion for the arts and has showcased these values through creative & artistic partnerships, illustrated by numerous efforts. Most recently, the Maison’s partnership with the Louvre and the launch of MÚtiers d’Art – Tribute to great civilisations timepieces, embodies Vacheron Constantin’s unwavering dedication to the conservation, preservation and transmission of artistic craft.
Renowned for his iconic portrait of the Emir of Qatar, HH Sheikh Tamim bin Hamad al-Thani, ‘Tamim Al Majd’, revealing his extraordinary capabilities while boosting the Qatari national identity, Ahmed AlMaadheed’s work is aligned with the country’s focus on developing culture and an appreciation for fine arts. This explains why his portrait ‘Tamim al Majd’ is now a synonymous expression of patriotism, adored by Qatar’s Royal Family and beyond. An innovator, he is one of the Qatari artists to have exhibited in the Qatar Museum to date. The Maison aligns with the proficient artist in many ways, including the desire to pass on knowledge to others. Similar to the Vacheron Constantin “One of Not Many” Mentorship Program, Ahmed has created an incubator to support emerging Qatari artists.
'The opportunity to create two artworks, inspired by my extraordinary access to brand archives, sketches, creations and rarities, allowed me to showcase the visual journey one would have when stepping into the Doha boutique. Qatar shares a long-standing history with the Maison, and I want viewers to be instantly immersed in the world of Vacheron Constantin. The complexities of references in the painting are my vehicle to resemble the Maison’s prowess in watchmaking.” Ahmed AlMaadheed proclaims.
Ahmed’s timepiece of choice is the Patrimony moon phase retrograde date, which he wears as the epitome of stylistic pureness. Aligned with his sleek, elegant aesthetic, this watch reflects a deliberately minimalist approach, striking a beautiful balance between taut lines and curves.