Qatar PR Network, Online Press Release from qatar and Doha city
Education, Universities & Training(Education & Training)
Filter PR by
New books from NU-Q faculty
New books from NU-Q faculty

Doha, Qatar, April 18, 2019:  Media issues in the Middle East – including the digitization of regional advertising and understanding the media and culture in the region, along with and a study of the evolution of American animation are the subjects of three new books that have been written and edited by NU-Q faculty. 

“These books document a transformative and dynamic period in the media, particularly the Middle East. As a leading media and communication school in the region, it is imperative for our faculty, and students alike, engage in intellectual inquiry and contribute to literature and research on these topics and beyond,” said Everette E. Dennis, dean and CEO.

Ilhem Allagui, a strategic communication professor at NU-Q, has authored Advertising in MENA Goes Digital. The book explores the evolution of advertising practices as agencies adopt a more digitalized approach and steer away from more traditional outreach efforts to social media and the web. Her book analyzes case studies on marketing in the pan-Arab market – both regional and global brands – including Procter & Gamble, Olay, Vimto, and MTV Arabia. 

“Advertising in MENA goes digital sheds light on the evolving advertising industry in relation to its contextual environment. The book explores the ways communication technologies, social media and mobile have shaped marketing communication solutions created for local and global brands, said Allagui.

A professor of communication who is also an expert on Arab television and programming, Joe Khalil, is a co-editor of Culture, Time and Publics in the Arab World: Media, Public Space and Temporality, which provides readers with a new way of exploring and understanding Arab culture and society through the analysis of real-life occurrences that shape Arab societal structures and experiences. 

“We took a different approach by focusing on time and public spaces and everyday practices to study both culture and media. For example, the book covers Ramadan series viewing in a public café, checkpoint crossing, satellite television in rural areas, public art in revolutionary times, Arab rappers, philosophers and poets. It offers a fascinating dive into modern Arab cultures,” he said.

Animation, which was edited by NU-Q Communication Professor Scott Curtis, features a collection of essays that provide a succinct history of animation from its beginnings to the present day. Written for educational purposes, the essays draw upon both archival research and the current literature, as well as close analysis of key films, to sketch the evolution and transformation of American animation over time. 

“Imagining animation history as a series of problems and solutions common to the craft no matter which technology or technique has been used—such as the problem of image standardization—the anthology attempts to go beyond most animation historiography by highlighting patterns in the way American animation has been made, marketed, and understood,” explained Curtis. 

As one of the largest research universities in the world, faculty at NU-Q contribute scholarly research in their areas of expertise. At NU-Q this has resulted in both institutional and individual research. The books just released join with other projects in several mediums that explore and analyze the media scene regionally and globally.

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 1664 times
PR Category : Education & Training
Posted on : Thursday, April 18, 2019  9:24:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Boss Bottled Infinite: Express Your Inner Self [29212-Views]
Imperial Emerald, the new fragrance signed by The Merchant of Venice [20808-Views]
Trussardi - the Levriero Collection [20742-Views]
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [20426-Views]
Cartier - The Baignoire Watch [18413-Views]
A touch of elegance with Al Asel [16855-Views]
Turkish Airlines added Mexico City and Cancún, important cities of Americas to its flight netwo... [14854-Views]
Ralph Lauren Introduces Ralph's Club for New York Fashion Week [14797-Views]
Versus Saint Germain [13177-Views]
The new Bergamot & Neroli collection, inspired by the warmth and energy of Mediterranean beaches! [12120-Views]
Foreo Launches Luna 3 to Refresh, Hydrate and Tone Up Your Skin [11427-Views]
The Power of the Multi-Masque [11250-Views]
Dubai Cares and The Body Shop are supporting children and youth's education: [10402-Views]
Introducing Pandora Me, featuring Millie Bobby Brown [9647-Views]
Turkish Airlines and United Nations Alliance of Civilizations created a joint platform. [6486-Views]
Donate a School Backpack for those in need at Doha Festival City [6015-Views]
The Hamilton International School Host Their First Community Fair [4272-Views]
Centara and Al Bandary Sign Agreement for Two More Doha Hotels [4063-Views]
Compass International School Doha's graduates smash global IB results [3952-Views]
Making its Qatar Debut from 7 – 9 November 2019 at Katara Cultural Village Broken Wings to Show in Q... [3731-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories