Qatar PR Network, Online Press Release from qatar and Doha city
 
Education, Universities & Training(Education & Training)
Filter PR by
  
Storytel Arabia optimistic about continuing growth of audiobook industry in Arab world

July 08, 2018: Sweden-based Storytel Arabia, the newly-launched division of Europe’s leading platform for audiobooks, remains confident on the growth of the audiobook industry in the GCC and the greater Middle East region, saying that digital technologies continue to be among the key elements that will help drive the audiobook service in the steadily rising market.

Storytel’s entry to the UAE this year reflects not only the company’s optimism but also its intent to optimize opportunities in the local and regional industries. The company has made available a rich catalogue of Arabic and English audiobooks, including bestselling books in both fiction and non-fiction categories, to book lovers in the Emirates and other parts of the Arab region. 

Ammar Mardawi, Country Manager for Storytel Arabia, said: “The UAE is the 11th country in which Storytel becomes available in following our global expansion plan which we started last year after successfully capturing the Swedish and Scandinavian markets. Our move is premise on the huge potentials of the Arabic audiobook market and the UAE is the fitting headquarters to launch our growth strategy in the Arab region. It is also a plus that Arabic is the 4th most spoken language in the world with over 400 million speakers.”

“Additionally, we were also drawn to the fact that the region has high smartphone penetration rate, easy access to online payments, and successful online music and video subscription services. The UAE and the Kingdom of Saudi Arabia are among the highest countries with smartphone penetration rates in the world, while online payment methods are available and growing rapidly in the region. The success of online subscription services such as Anghami in the region validates that the market is ready for Storytel,” added Mardawi.

Mardawi further stated that Storytel is introducing more and more people in the region to the experience of the audiobook with the launch of its service in the UAE. This is expected to help boost the entire local audiobook sector.

“But we have to consider the fact that the Arabic audiobook industry is at its very early stages. There are very few professionally produced Arabic audiobooks titles, and of course, very few people have listened to an audiobook before. With Storytel entering the market, we've introduced over 600 Arabic titles in audio for the first time with over 5,000 listening hours. This is a big leap for the Arabic audiobook industry and we are committed to building the most extensive Arabic audiobook catalogue through the launch of at least one Arabic audiobook per day throughout the rest of 2018,” Mardawi said.

Industry analysts have pointed out that the audiobooks segment is one of the fastest growing sectors of the digital publishing industry, with technology being identified as a key driver to its growth. In fact, a recent report issued by the Audio Publishers Association (APA), the United States continues to be the biggest market for audio formatted books. In 2017, there was over USD 2.5 billion dollars in sales, which is a slight increase from the USD 2.1 billion generated in 2016.

Mardawi said: “The main challenge is building awareness on both sides -- the consumers and the publishers. Very few Arabic book publishers are investing in creating audiobook editions of their publications. For the Arabic audiobook industry to reach its full potential, publishers should participate by producing audiobooks and distributing them on the available platforms such as Storytel. Today, more than 95 per cent of the Arabic audiobooks on Storytel are from its own production.”

With apps such as Storytel, users can pick any title and start listening immediately while the audiobook is being streamed to their smartphone. Advances in technology will keep driving the growth in audiobook industry by encouraging users to consume more books and attracting new people to create the habit of listening to audiobooks in their daily routine.

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 8232 times
PR Category : Education & Training
Posted on : Sunday, July 8, 2018  1:24:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
An Amazing Collection for Ladies From Police [20717-Views]
212 VIP Extra Limited Edition [17499-Views]
Cole Haan Delivers True Performance Footwear With the Release of the Zerøgrand All-day Trainer [16576-Views]
Get closer- your makeup is invisible with Make Up For Ever's New Ultra HD Concealer [16576-Views]
A City by the Sea and the Desert: Diana Arno SS19 Collection [16535-Views]
Ralph Lauren offers the spring 2019 collection [13186-Views]
The RL50 Handbag: Introducing a New Icon [12607-Views]
Nissan Energy demonstration hits the spot [12591-Views]
SPRING 2019: MEET ‘CECE' [11755-Views]
Detox your scalp, detox your mind with new Head & Shoulders Charcoal [11746-Views]
Huawei Launches 5G Multi-mode Chipset and 5G CPE Pro [11172-Views]
Roberto Cavalli launches new Florence Amber [10410-Views]
Lenovo Offers Security Solutions in Global Smart City Race at Intersec 2019 [8573-Views]
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, before moving its monum... [8503-Views]
Honor 10 Lite Packs Stylish Looks and Flagship Performances Into New Device [8360-Views]
The Fall 2019 Michael Kors Collection Runway Show [8118-Views]
Implementation Date Announced for Long-Term Residence Permits [7560-Views]
Record Number of Innovations at the ISH: GROHE is Shaping the Future of Water [7298-Views]
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019 [4186-Views]
Dell EMC Drives Digital and Security Transformation for Businesses in Qatar [2005-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories