Italy’s popular export Eataly opens first store in the Mall of Qatar
Doha, Qatar, 3 January 2017: The Azadea Group, one of the leading lifestyle retailer operators in the region, has opened the first ever Eataly in Qatar, within the new Mall of Qatar development. The opening, one of several planned for the brand in the Middle East, comes after three incredibly successful years for Eataly in the UAE, and a recent expansion into KSA.
Azadea Group CEO Said G. Daher said: “We are extremely excited about introducing our very first Eataly in Qatar; its unique concept will offer a whole new lifestyle experience to guests within a fully-fledged Italian atmosphere”. Daher also added: “Overall, we strongly believe that this new launch will only bring forth great outcomes and strengthen our positioning in Qatar, especially through the Mall of Qatar.”
Eataly was first introduced in the Middle East through Azadea Group which brings over 55 brands and international concepts from around the world to the Middle East and Africa. Qatar’s growing F&B scene, with international and home-grown brands opening across the capital, made Doha and Mall of Qatar a logical next step for Eataly’s expanding portfolio.
Commenting on the opening, Luca Baffigo Filangieri, Eataly CEO said: “The new outlet will be our fourth location in the Middle East and we have been delighted with the success of the brand in the region to date. Eataly, with its unique approach to celebrating and educating consumers about Italian food, is the ideal fit for the Qatari market and its consumers, who are becoming ever-more sophisticated and nuanced with their food choices.”
Filangieri explained: “Eataly’s emphasis on providing consumers with the true taste of Italy, has resulted in worldwide success and recognition. Since its inception in 2007 in Torino Italy, the brand is now a global powerhouse, with outlets in major cities across four continents, including New York, Tokyo, Sao Paulo, Seoul, Dubai and Munich.”
Just like other Eataly locations across Europe and the US, the new Mall of Qatar store is designed to encourage consumers to explore and discover new dishes and tastes. Eight stand-alone food stations are manned by expert chefs in their fields, each of whom are well versed in the traditional methods of creating authentic Italian fare.
Setting it apart from competitors is Eataly’s unique in-restaurant market, where customers can purchase signature products from across every region of Italy such as Afeltra pasta, Antonella tomato sauce, pesto from Niasca Portofino, gluten-free pasta and an exceptional assortment of sweets, biscuits, torrone and chocolate.
Eataly is located in Mall of Qatar – Entertainment arena, Ground Floor