Qatar PR Network, Online Press Release from qatar and Doha city
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Sadia Food Conservation Campaign
Sadia Food Conservation Campaign

A time count blessings – and portions

Dubai, UAE, July 28, 2016:   Sadia, the leading brand of chilled and frozen food around the world is campaigning and educating families across the Middle East to conserve food and encouraging them to focus more on what is required rather than desired – currently up to 25% of all food purchased or prepared in the region is thrown out before being used or consumed.

The Sadia campaign aims to raise awareness of food wastage in the region, which has become an increasingly worrying trend. A study by the Ministry of Agriculture in Saudi Arabia showed that nearly AED 50 billion worth of food is wasted each year – enough to build more than a thousand schools and hospitals. In Bahrain, especially during  festive periods, the demand for beef, mutton, chicken and related meat products increases by almost 50% and the wasted food increases by the same amount. And, according to the Abu Dhabi Centre of Waste Management, 50 per cent of the total waste generated in the Emirate is excess food that has been thrown away.

The campaign is spearheaded by a Facebook video, ‘Faisal’s Supermarket Trip’, which features a young boy from an underprivaleged background on a shopping trip. He is told he can buy any groceries he wants but returns home with the most basic ingredients and shares a happy family supper where the food is finished, not forgotten.

“We have always been passionate about providing the best food and we want to show how to make the most of it,” said Patricio Rohner, General Director BRF Sadia Middle East. “Our hope is to give the right advice, conserve our resources and highlight some simple steps we can all take which can reduce waste dramatically.”

Some of the tips Sadia lists for reducing food wastage include planning a week’s menu and shopping just for those ingredients, using leftover food the next day, using food that is closest to its expiry date first, using ‘first in, first out’ for food in fridges and larders and many more.

“With our own ‘Tender Chicken Breasts, Frozen One by One’ products, we ensure there is an option to defrost each piece separately and reseal the pack so that only the amount that is needed is prepared,” added Rohner. “As families, as communities and as societies, we need to plan our menus a little bit more, and leave what’s on the plate a little bit less.”

Sadia is also running a competition #SaveFoodWithSadia where fans of the Facebook page, facebook.com/SadiaLife can post other ways to avoid wasting food.

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 85049 times
PR Category : Food Industry
Posted on : Thursday, July 28, 2016  1:00:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Cerruti 1881 Infinite Love [32730-Views]
Oh, Sweetie Lipcolour! [27646-Views]
Express Your Signature Style [26031-Views]
The Memovox Adventure [22829-Views]
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN” [20689-Views]
Bath-time Essentials from Corine de Farme [20299-Views]
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Biennale Di Venezia [20041-Views]
Sharjah continues to become more affordable, with rents and sales prices falling – Bayut H1 report [19819-Views]
Marchon Eyewear Summer 2018 Collections [14543-Views]
Celebrate the Moment with Mouawad Jewelry [14366-Views]
Introducing Salvatore Ferragamo's Men's Sun and Optical Capsule [12407-Views]
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreement For DKNY and Donna... [10504-Views]
Huawei's New Range of Artificial Intelligent Smartphones Set to Change Your Selfie Game [10496-Views]
The #1 trick to capturing the best photo at night? The trick is the AI camera in HUAWEI P20 Pro [10471-Views]
Your search for the best gifts just got easier with SOUQ's Interesting Finds [9352-Views]
Skyline Suhoor Night 2018 [8844-Views]
LG launches new AI-powered premium LG G7 ThinQ+ flagship for GCC consumers [7851-Views]
The Annual Skyline Iftar at Skyline University College [6298-Views]
6-Day SCTDA Tour Guide Training Program Conducted by SUC [5748-Views]
One Day Course in Dealing with and Managing Difficult Stakeholders [5182-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories