Qatar PR Network, Online Press Release from qatar and Doha city
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Over 235,000 Nutella® Fans Re-Brand Nutella Jars As Their Own Following the Nutella® Campaign, “Nutella®'s New Name; Yours!”
Over 235,000 Nutella® Fans Re-Brand Nutella Jars As Their Own Following the Nutella® Campaign,  “Nutella®'s New Name; Yours!”

10,696 personalised jars sold in the UAE alone during the month of January

UAE, Dubai; 1st April 2015 - Nutella® is a brand of love, and certainly know the way to its fans hearts. After 51 years of continuous support, the world’s favourite hazelnut spread felt it was time to give back to the sweetest fans a brand could ask for, changing its name for a limited time only. Nutella®’s new name? Yours.
A special way of expressing one’s self, Nutella® lovers had the opportunity to personalise their favourite family spread with their very own name. With personalised stickers and jars available from selected stores including Geant, Lulu, Danube and Carrefour chains, over 235,000 Nutella® fans re-branded their jars during the Nutella®’s new name campaign period.

Massimo Stella, Marketing Manager at Nutella® said, “A hugely loved brand, Nutella® wanted to personally thank its fans for their ingoing support over the years. What better way to do so than with a jar specifically for you.”

The stickers, which feature the standard initial black letter in every name, followed by red letters, can be placed directly over the current 400g jar stickers to easily rename the jar as your very own. The campaign, which noted Mohammed as being the most popular name printed regionally, saw 94.45% of Nutella® jars sold in participating stores during the January period to include a personalised Nutella®. In the UAE alone, 10,696, or 90.64% of personalised Nutella® jars were purchased purely through the in-store activations.

Originally launched with huge success across European markets, the Middle East campaign stretched across Kuwait, Lebanon, Saudi Arabia and the UAE. Whilst the in-store activations have come to an end, the Nutella® New Name Campaign continues its success through the Middle East via the Facebook app.
For more information please contact Rebecca Jackson on the email address below.

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 37797 times
PR Category : Food Industry
Posted on : Wednesday, April 1, 2015  12:48:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Cerruti 1881 Infinite Love [32730-Views]
Oh, Sweetie Lipcolour! [27646-Views]
Express Your Signature Style [26031-Views]
The Memovox Adventure [22829-Views]
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN” [20689-Views]
Bath-time Essentials from Corine de Farme [20299-Views]
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Biennale Di Venezia [20041-Views]
Sharjah continues to become more affordable, with rents and sales prices falling – Bayut H1 report [19819-Views]
Marchon Eyewear Summer 2018 Collections [14543-Views]
Celebrate the Moment with Mouawad Jewelry [14366-Views]
Introducing Salvatore Ferragamo's Men's Sun and Optical Capsule [12407-Views]
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreement For DKNY and Donna... [10504-Views]
Huawei's New Range of Artificial Intelligent Smartphones Set to Change Your Selfie Game [10496-Views]
The #1 trick to capturing the best photo at night? The trick is the AI camera in HUAWEI P20 Pro [10471-Views]
Your search for the best gifts just got easier with SOUQ's Interesting Finds [9352-Views]
Skyline Suhoor Night 2018 [8844-Views]
LG launches new AI-powered premium LG G7 ThinQ+ flagship for GCC consumers [7851-Views]
The Annual Skyline Iftar at Skyline University College [6298-Views]
6-Day SCTDA Tour Guide Training Program Conducted by SUC [5748-Views]
One Day Course in Dealing with and Managing Difficult Stakeholders [5182-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories