Qatar PR Network, Online Press Release from qatar and Doha city
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign

January 7, 2019 —  “I wanted the images to capture the ease, confidence and irreverent attitude of today’s luxury travelers,” says Michael Kors of the Spring 2019 Michael Kors Collection ad campaign, photographed by renowned Dutch photographers Inez van Lamsweerde and Vinoodh Matadin. “At a time when everyone is on the go 24/7, our Collection woman has already arrived.” 

The new campaign portrays a modern interpretation of the designer’s iconic jet set sensibility. Inez and Vinoodh capture model Binx Walton in the intimacy of her hotel suite at the storied Le Negresco in Nice, France. The hotel’s lavish and playful interiors underline the brand’s iconic mix of glamour and ease—the signature of today’s jet set.  

“I’ve always loved how fashion can lift your spirits,” says Kors. “And this collection is all about optimism, romance and joy.” The clothes are a blend of the laid-back and the glamorous. Bright colors and bold patterns—from painterly florals to eclectic animal prints—mix with surf-inspired silhouettes, metallic brocades and romantic broderie anglaise to create a wardrobe that works all around the world. Accessories, including the first-ever Michael Kors Collection beach club totes and hand-painted destination totes, “bring a vacation attitude to a city situation.”

The global campaign will debut in January, with print ads running in Spring issues worldwide. The images will also appear in digital, as well as social media platforms and traditional outdoor media placement.

 

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 16307 times
PR Category : Fashion
Posted on : Monday, January 7, 2019  4:40:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of QatarPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
An Amazing Collection for Ladies From Police [20582-Views]
212 VIP Extra Limited Edition [17368-Views]
Cole Haan Delivers True Performance Footwear With the Release of the Zerøgrand All-day Trainer [16457-Views]
A City by the Sea and the Desert: Diana Arno SS19 Collection [16437-Views]
Get closer- your makeup is invisible with Make Up For Ever's New Ultra HD Concealer [16408-Views]
Ralph Lauren offers the spring 2019 collection [13063-Views]
Nissan Energy demonstration hits the spot [12542-Views]
The RL50 Handbag: Introducing a New Icon [12431-Views]
SPRING 2019: MEET ‘CECE' [11673-Views]
Detox your scalp, detox your mind with new Head & Shoulders Charcoal [11439-Views]
Huawei Launches 5G Multi-mode Chipset and 5G CPE Pro [11136-Views]
Roberto Cavalli launches new Florence Amber [10188-Views]
Lenovo Offers Security Solutions in Global Smart City Race at Intersec 2019 [8487-Views]
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, before moving its monum... [8348-Views]
Honor 10 Lite Packs Stylish Looks and Flagship Performances Into New Device [8344-Views]
The Fall 2019 Michael Kors Collection Runway Show [7974-Views]
Implementation Date Announced for Long-Term Residence Permits [7462-Views]
Record Number of Innovations at the ISH: GROHE is Shaping the Future of Water [7212-Views]
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019 [3973-Views]
Dell EMC Drives Digital and Security Transformation for Businesses in Qatar [1972-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories