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Ralph Lauren Introduces Ralph's Club for New York Fashion Week
Ralph Lauren Introduces Ralph's Club for New York Fashion Week

A Modern Nod to the Glamourous New York Nightlife of the 1930’s
  

September 08, 2019:  Ralph Lauren debuts The Fall 2019 Collection with an immersive, content-first experience within Ralph’s Club, a sleek and stylish Art Deco-inspired nightclub.

“I’ve always loved the way a woman looks in a tuxedo, from my first women’s collection until now. My Fall 2019 Women’s Collection celebrates that timeless style, more relevant than ever, for the modern woman who is both independent and glamorous.”   – Ralph Lauren 
 
Located in the heart of historic downtown Manhattan, Ralph’s Club draws inspiration from the glamorous New York City lifestyle of the 1920s and '30s. The setting reimagines a glittering era when New Yorkers dressed to see and be seen, translating the concept of occasion dressing for modern fashion consumers. To showcase the spirit of the new collection, Ralph’s Club will welcome guests to experience this inspired atmosphere through the lens of Ralph Lauren’s world, articulated through fashion, hospitality, and a thematic live performance. 
 
The Fall 2019 Collection celebrates the art of black-tie dressing as a powerful expression of modern femininity. The collection is inspired by the timeless elegance of tailored tuxedos and sleek evening attire, merging traditional silhouettes with a new sense of effortlessness and exquisite detailing.
 
A refined black and white palette is punctuated by vibrant hues of purple, crimson, sapphire blue, and yellow in decadent satins, velvets, lamé, sequined cashmere, and faux fur. Each color and texture enhance the season’s study in dressing for an occasion. Intricate embroideries, sequins, beading, and crystals reimagine the era’s geometric designs for a sophisticated mix of heritage and glamour. A short black sequin cocktail dress, featuring the iconic Martini Polo Bear, provokes an unexpected charm.  The designer signature tuxedo is reimagined through unique pairing of formal elements, including dress shirts with bib fronts and winged collars that are finished with a petite or dramatic bow. 

The collection is enhanced with Art Deco-inspired statement earrings, adding a touch of opulence to the season. Footwear embodies authentic tuxedo details through black patent leather finishes and structured grosgrain bows. Mr. Lauren completes his collection with new evening bags, including a leather canteen silhouette, gleaming takes on traditional minaudieres, and glittering beaded pouches. The RL50 Handbag, which debuted in early 2019, returns for fall in new variations, including tuxedo-inspired satin minis and a collectable iteration set atop a vanity box.  
 
Ralph’s Club is an expansion of the brand’s evolution to create unique experiences, driving a clear fashion and cultural narrative to engage with a global audience. The tuxedo, which has been synonymous with the brand since the designer’s first show, makes a powerful statement throughout the collection, celebrating the iconic look and exquisite craftsmanship that has defined the Ralph Lauren brand for more than 50 years. Continuing to lead the industry in buy-now, see-now fashion, Ralph Lauren will immediately offer items from the collection at Ralphlauren.com, in global flagship stores, and through strategic retail partners. The experience will also be made available to consumers worldwide through livestreaming on Ralph Lauren’s global social media platforms and at RalphLauren.com.

Posted by : Qatar and Doha City PR Network Editorial Team
Viewed 7919 times
PR Category : Fashion
Posted on : Sunday, September 8, 2019  5:13:00 PM UAE local time (GMT+4)
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